“Hoi An – Colors of Silk" programme to take place in late November

The event is also aimed at introducing silk products to participants from around world whilst simultaneously creating new tourism products in a bid to attract more tourists to Hoi An Ancient Town in the central province of Quang Nam.

The scheme will include art and fashion shows through a number of silk collections, featuring the participation of Gami Joint Stock Company and Hoi An Silk Village.

A representative of the Center for Culture – Sports and Radio and Television in Hoi An said silk production and trade in Hoi An has experienced plenty of ups and downs recently. The event will contribute to introducing the central city’s unique tourism products, as well as providing a foundation for Hoi An to join UNESCO’s global network of creative cities in the fields of handicrafts and folk art.

Quang Nam silk is world-renowned and was exported globally from the Hoi An international trading port in the 17th and 18th centuries.

Along with other traditional crafts along the Thu Bon river, the craft of silk weaving has contributed to diversifying the cultural identity of the province, in particular Hoi An.

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