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The Magic of Vietnamese Literature: Unveiling a World of Stories at the Largest Book Fair

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HCM City is set to make its mark at the Frankfurt Book Fair with an impressive 88 sq. m booth, the largest representation for a Vietnamese entity to date. This year’s participation showcases an extensive range of books, documents, visuals, and publications offering a window into the city’s vibrant culture, thriving economy, education system, and publishing market. The booth has more than tripled in size since the city’s debut at the fair in 2023, reflecting HCM City’s commitment to promoting its cultural offerings and engaging with the global publishing community. Trinh Huu Anh, Head of the Publishing, Printing, and Distribution Division, emphasizes the city’s proactive encouragement of local publishing houses and distributors to join this prestigious event. City leaders recognize the booth as more than just a display; it serves as a cultural ambassador, fostering connections and showcasing Vietnam’s rich heritage and modern achievements. Anh also shares HCM City’s aspiration to co...