The potential of Vietnamese traditional ao dai is greater than that of a tourism ambassador.
Epitomizing the elegance and grace of Vietnamese women, the ao dai (long traditional dress) is a timeless fashion statement. Regardless of prevailing trends, the ao dai will always hold its place as a distinguished classic. A Unique Symbol for Tourism Vietnamese beauty queen Ngoc Han wearing a ao dai costume, designed by herself. Photo: Ngoc Han Boutique While it was initially worn as everyday clothing by Vietnamese people for centuries, today the ao dai is commonly reserved for formal occasions such as weddings, Tet holiday celebrations, festivals, and diplomatic events. In southern provinces, it is even the mandatory uniform for female teachers and high school students. Additionally, flight attendants, receptionists, bank tellers, restaurant staff, and hotel workers in Vietnam are often seen donning this attire. Despite its prevalence, the ao dai is still awaiting official recognition as a “national costume” or “national cultural heritage.” Renowned fashion d...