Vietnam’s Box Office Shatters Records: A Staggering $184 Million and Counting
Vietnam’s box office scene witnessed a notable year in 2023, generating $150 million, but it was 2024 that truly stood out with a remarkable performance, falling just shy of the 2019 record. The box office earnings for 2024 totaled VND4.1 trillion, approximately $161 million. The year 2024 boasted some significant hits, including ‘Mai,’ ‘Face Off 7: One Wish,’ ‘Betting with Ghost,’ and ‘Spirit Whisker – The Revenant.’ These films dominated the box office, with ‘Mai’ and ‘Face Off 7: One Wish’ leading the pack in terms of revenue generation. The success of these movies, particularly those directed by renowned names like Tran Thanh and Ly Hai, highlights a clear preference among Vietnamese audiences for stories centered around family life and intergenerational conflicts. ‘Mai,’ for instance, topped the charts with a staggering VND551 billion ($21.6 million) in revenue, showcasing the power of relatable, family-oriented themes. On the other hand, films that veered away from family-cent...