The Magic of Vietnam: A Cultural Journey and Festival in the RoK This Month
The festival will feature a forum on tourism promotion and cultural exchange between Vietnam and the Republic of Korea (ROK). This event will also include a business meeting with Vietnam’s senior leaders, a showcase of Vietnamese culture and tourism, and artistic performances. According to the Vietnam National Administration of Tourism (VNAT), this festival presents a valuable opportunity for local businesses to showcase their attractive policies, destinations, and products. It also provides a platform for enterprises to establish cooperative relationships and attract more Korean tourists. In 2023, Vietnam hosted 12.6 million international visitors, with 3.6 million of those being Korean nationals. This made the ROK the largest source of foreign tourists for Vietnam. During the same period, approximately 420,000 Vietnamese travelers chose the ROK as their holiday destination. According to booking data from the ROK platform Yeogi Eottae, Vietnam is experiencing a surge in hotel booki...